In 2000, after pioneering the French internet market with Oléane, Jean-Michel Planche and Marie-Véronique Lacaze set out on a new mission, guided by a deceptively simple question: “Who is the best?”

Not the best on paper. Not the best in system logs. But the best in the eyes of the user, the only measure that truly matters.

They saw the digital world evolving rapidly: broadband exploding, streaming emerging, cloud services on the rise. But in this rush forward, no one had eyes on what users were really experiencing.

From this bold question, Witbe was born. A company dedicated to one core belief: the real measure of quality is what customers see and experience.

At the time, most companies relied on traditional monitoring tools that focused on infrastructure health and technical metrics.

Witbe chose to break away from that approach. Instead of just tracking systems, Witbe pioneered a new focus: Quality of Experience (QoE).

They imagined something no one else had dared: robots that behave like real users, continuously, on real devices, across any network.

It took hours of R&D, countless tests, and the boldness to challenge the status quo. But this decision, to put the user experience at the center, became their defining DNA.

It’s what continues to guide Witbe today, empowering clients to see through the complexity and deliver on their promises to their users.

As digital services expanded, video quickly became the ultimate test: demanding, unforgiving, and instantly visible to millions of viewers.

Instead of trying to cover every possible service, Witbe made a deliberate choice: to specialize.

The company focused their energy on becoming the global reference for automated testing and monitoring of video services. From VoD and Live TV to OTT streaming across any device, in any region, under any network conditions.

From Paris to New York, Montréal to Singapore, Witbe has built long-term partnerships with the world’s top telecom operators, broadcasters, and OTT providers.

At the heart of Witbe’s mission is the difference between Quality of Service (QoS) and Quality of Experience (QoE).

QoS measures the technical performance of your service, like bandwidth, latency, and packet loss. It tells you if your infrastructure works.

But QoE asks the only question that really matters: does it work for your users?

In today’s world of fragmented networks, OTT delivery, and multi-device consumption, the end-to-end path from content source to user device has become incredibly complex. It’s no longer enough to test your systems in isolation.

You need to see what your users see. That’s why Witbe exists: so you can measure what truly matters, at the very edge of delivery.