From source to screen: one unified view

TAG’s Realtime Media Platform provides deep visibility into every stage of content transport, while Witbe’s Virtual NOC validates playback on real devices.

• TAG confirms that content is correctly ingested, packaged, and distributed.
• Witbe measures startup time, buffering, and visual quality exactly as viewers experience it.
• Together, they eliminate blind spots between headend and screen.

Now, your operations team sees the full path, and every issue in one view.

Proactive issue detection across the entire workflow

When a quality issue appears, operators can instantly see where it starts and how it affects viewers before the audience ever notices.

The integrated system detects and correlates problems across the entire workflow, including:

• Packet loss or network congestion that affects delivery quality
• DRM or CDN misconfigurations impacting availability or performance
• Device-specific playback errors such as buffering or app crashes
• Latency differences between broadcast and OTT platforms

When an anomaly is detected, TAG’s dynamic penalty box automatically focuses the monitoring view on the affected channel, while Witbe confirms real-world playback on actual devices.

This ensures operators can immediately validate the issue, confirm the fix, and prevent further impact.

Benefit: faster root-cause detection, fewer escalations, and shorter MTTR.

Real device testing for true QoE insights

Network data can confirm that a stream was delivered but not how it actually played.

By testing on real consumer devices, Witbe detects the subtle yet impactful issues that are invisible to network monitoring, such as:

• Buffering and playback interruptions

• Audio-video sync delays

• Macroblocking or visual compression artifacts

• Resolution drops under fluctuating bandwidth

• App or player behavior that impacts performance

These real-world measurements bridge the gap between network success and viewer satisfaction, ensuring your service delivers the intended experience on every device, in every environment.

Centralized analytics and reporting

All monitoring results are automatically consolidated in Smartgate, giving operations teams a single source of truth for both network and device-level data.

The combined view merges TAG’s transport KPIs: bitrate stability, packet error rates, stream latency; with Witbe’s QoE metrics, including start-up time, buffering ratio, and video resolution stability.

This full correlation provides a complete picture of performance.

In Smartgate, teams can filter reports by channel, device type, market, or time period to spot recurring issues, track improvements, and optimize operational workflows over time.

Scalable for global operations

The joint solution scales effortlessly for large, multi-region deployments.

TAG’s transport monitoring can be deployed at multiple points across the delivery network, while Witbe’s global infrastructure of datacenters and field devices validates QoE in every target market.

This global reach ensures consistent, end-to-end visibility; whether you’re managing live events, regional feeds, or global OTT services.

Ideal for broadcasters, streaming platforms, and operators handling large content portfolios across diverse geographies.

Proven in action: Superbowl 2025 case study

During one of the most watched live events of the year, TAG and Witbe deployed their joint monitoring solution across multiple providers and platforms, from major OTT services to traditional cable.

The combined system delivered unprecedented visibility into how each platform performed under real-world pressure:

• Latency comparisons between OTT platforms and broadcast, measuring delay from source to viewer screen
• Content integrity verification using TAG’s content matching to ensure the correct feed was delivered without alteration
• Playback performance under peak traffic, capturing startup times, buffering events, and audio-video quality on real devices
• Real-time anomaly detection, enabling immediate response to unexpected behavior

The findings were compiled into a detailed post-event performance report, providing actionable insights that broadcasters and OTT providers can use to improve the reliability and quality of future large-scale live streaming events.