At IBC 2025, Witbe unveiled Witbe Agentic AI, won two CSI Awards, and set a new standard for video testing and monitoring

At IBC 2025, Witbe introduced a great leap forward for the video quality assurance world: Agentic AI. By combining goal-based testing with real-device monitoring and continuous learning, this innovation offers providers a smarter, more adaptive way to ensure flawless streaming experiences.

Why video QA and monitoring matter for streaming performance

Delivering flawless video experiences across multiple devices, platforms, and networks has never been more complex. Traditional QA scripts remain a trusted backbone for many teams, reliably validating video services across a wide range of devices and platforms. However, as user interfaces, app designs, and device ecosystems evolve rapidly, maintaining and scaling these scripts can become increasingly challenging.

Introducing Witbe Agentic AI: autonomous video testing for engineering & operations teams

This groundbreaking technology combines goal-based AI agents with real-device testing to complement traditional QA, offering a more adaptive, intelligent, and scalable approach to video testing and monitoring. It’s not a replacement—it’s the next evolution.

Agentic AI empowers engineering teams and operations teams to:

• Plan and execute tests dynamically using natural language instructions
• Reuse test plans seamlessly across multiple devices, platforms, and apps.
• Analyze video and audio streams with Witbe’s VQ-MOS and VQ-ID algorithms to detect quality issues automatically.
• Continuously learn from failures, refining testing strategies over time.

Built on Witbe’s proven platform, this AI is operational today, delivering adaptive QA and monitoring.

Explore Witbe Agentic AI in detail

Live at IBC 2025: first public demo of Agentic AI in action

Yoann Hinard, Witbe’s COO, delivered the world’s first public demonstration of Witbe Agentic AI on the Content Everywhere Stage.

Attendees witnessed live how Witbe’s multi-agent system—comprising Designer, Runner, and Analyst agents—executes intelligent tests autonomously on real devices:

• Designer Agent: Translates objectives into actionable, goal-based test plans.
• Runner Agent: Executes tests across Smart TVs, set-top boxes, and mobile devices, adapting on the fly to UI changes or unexpected pop-ups.
• Analyst Agent: Processes results, flags anomalies, and aggregates insights, creating self-improving feedback loops.

At the end of the session, everyone could see that the future of Video QA had arrived.

Industry reactions: a breakthrough in video quality assurance

That first demo set the tone for the entire show. From the Content Everywhere Stage to the Witbe booth, the response was extraordinary. Every visitor who experienced Witbe Agentic AI firsthand left with the same reaction: WOW.

Visitors immediately recognized how Agentic AI differs from standard automation or marketing claims. Clients were excited about:

• Reducing manual maintenance of test scripts
• Accelerating deployment cycles and monitoring performance in real-time
• Using real devices and the Virtual NOC for truly authentic QA insights
• Performing human-like visual assertions automatically

Direct feedback captured the sentiment:

• “Witbe Agentic AI will revolutionize testing.”
• “I need this ASAP.”
• “This is real AI, not just marketing buzz.”

By the close of IBC 2025, it was clear to all that Witbe had brought a fully operational, game-changing solution to video QA.

Twice CSI Awards winners 2025: best of show recognition for Witbe

As if the launch weren’t enough, Witbe’s innovations also earned two CSI Awards during the show. Hosted by CSI Magazine, these awards are among the most prestigious in the global media technology industry, celebrating excellence across cable, satellite, broadcast, OTT, and IoT.

Witbe took home wins in two categories:

• Best Monitoring or Network Management Solution: Witbe & TAG Video Systems – Absolute End-to-End Video Monitoring
• Best Data & Analytics Solution: Witbe – Virtual NOC

Read more about these multi-award-winning technologies here

These accolades recognize Witbe’s position as the provider of reference for Monitoring and Network Management solutions and for Data and Analytics solutions. Winning in both categories underscored not only Witbe’s capacity for innovation but also its ability to deliver proven, real-world answers to the industry’s most pressing challenges.

The road ahead: smarter video QA from broadcast to IP

Beyond Agentic AI and the CSI Awards, IBC 2025 was a resounding success for Witbe. Our booth was alive with conversations. We met countless clients and partners, forging new connections that will carry momentum well into 2026.

IBC 2025 was more than just another trade show—it was a turning point. With Agentic AI unveiled, two CSI Awards won, and the industry left buzzing, Witbe confirmed its role at the forefront of next-generation video QA.

Witbe Agentic AI is live, fully operational, and already empowering clients to transform how they manage video quality. With multi-agent, goal-based testing, real-device execution, and continuous learning, Witbe delivers an adaptive, scalable, and resilient approach to QA video testing, monitoring and streaming performance, transforming how clients manage video quality. The verdict is unanimous: smarter video QA is here, and the industry is taking notice.

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