Quality benchmarking

See how your video service compares to the competition.

Quality benchmarking

How it works in 3 steps

Objective side-by-side comparisons

Objective side-by-side comparisons

See exactly how your service stacks up against regional or device variations.

  • Identical tests on real devices under the same OS, firmware, and network conditions.
  • Unbiased, repeatable results you can trust.
  • Pinpoint strengths, weaknesses, and competitive gaps without guesswork.

By removing subjective perception from the process, we deliver reliable, repeatable metrics you can trust, whether you want to:

  • Compare with an industry leader
  • Benchmark against regional variations
  • Validate the impact of network or application updates

You see exactly what end users experience without guesswork.

Multi-dimensional KPI measurement

Multi-dimensional KPI measurement

Quality benchmarking goes beyond startup time or buffering rates. Witbe measures both technical and perceptual indicators to reflect true viewer experience.

  • Resolution stability and bitrate adaptation.
  • Buffering frequency and duration.
  • Audio-video sync and perceived visual quality (MOS).
  • Availability and latency across test sessions.

Obtain a complete, data-backed picture of quality that everyone, from engineering to marketing can rely on.

Clear insights you can act on

Clear insights you can act on

Data is only powerful when it’s clear.

Smartgate compiles every benchmark into intuitive reports that make results easy to interpret and present.

  • Visualize KPIs, graphs, and MOS scores.
  • Track changes over time to spot degradation or improvements.
  • Export visual proof and summaries for cross-team or partner reporting.

Confident, data-driven decisions about where to improve next.

Key advantages

  • Objective performance insights

    Measure your strengths and gaps with real user conditions.

  • Compare, track, improve

    Monitor trends across devices, markets, and app versions to see progress over time.

  • Data that drives action

    Turn performance metrics into clear priorities for engineering, operations, and marketing teams.

Your viewers already compare you - shouldn’t you?

Frequently asked questions

  • How do you compare streaming service quality?

    Witbe compares video quality by running identical test scenarios on real consumer devices under the same conditions. Each test measures playback availability, startup time, buffering, latency, and visual quality across your service and your competitors’ platforms. This side-by-side benchmarking provides objective, repeatable, and unbiased data for true performance comparisons.

  • What metrics define video quality?

    Video quality is defined by both technical and perceptual KPIs.

    Witbe measures:

    • Startup time and availability
    • Resolution stability and bitrate adaptation
    • Buffering frequency and duration
    • Audio-video sync and visual quality (MOS)

    By combining these metrics, Witbe delivers a complete view of how viewers actually experience your service.

  • How do you benchmark video performance?

    Witbe benchmarks video performance by executing the same test scenario across multiple services, devices, or regions. All results are centralized in Smartgate, where you can visualize KPIs, trends, and video recordings to see where performance differs and how your quality evolves over time. You can also schedule recurring tests to track progress automatically and identify regressions early.

  • What is QoE vs QoS in streaming?

    QoE (Quality of Experience) measures how the viewer perceives the service, including visual quality, startup time, buffering, and playback smoothness.


    QoS (Quality of Service) measures the underlying network conditions like bandwidth, latency, and packet loss.
Witbe focuses on QoE, because it reflects the true end-user experience: what the viewer actually sees and feels.

  • Can I benchmark my service against competitors?

    Yes. Witbe can test your service alongside competitors’ apps or platforms using real devices, networks, and user scenarios; ensuring all comparisons are valid, transparent, and reproducible.

  • Can I compare different regions or app versions?

    Yes. Many providers use Witbe to benchmark across countries, networks, and app versions (for example, iOS vs Android, or browser vs Smart TV) to ensure consistent quality everywhere.

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