Quick knowledge

NAB Show 2027

  • Las Vegas, Nevada
  • West Hall Booth W1449

Witbe at NAB Show 2027

Witbe will be exhibiting at NAB Show 2027, the premier global event for media, entertainment, and technology.

At booth W1449, Witbe will demonstrate how video QA and ops teams can test, monitor, and improve streaming services by seeing their streams exactly as real viewers experience them, on real Smart TVs, set-top boxes, mobile devices, and browsers.

Live demos will showcase manual and automated app navigation testing, continuous video quality and playback monitoring, service availability checks, and rapid issue detection with video-based evidence. Visitors will see how Witbe enables teams to catch problems early, compare performance across devices and markets, and release updates faster with confidence.

See what's next in AI testing

Following the groundbreaking introduction of Agentic AI at IBC 2025, Witbe continues to push the boundaries of AI-powered testing and monitoring with the launch of Agentic SDK at NAB 2026, its unified automation framework. At IBC 2026, Witbe went further with Witbe VLMs, purpose-built Vision Language Models trained on real testing scenarios, from set-top box interfaces to Smart TV playback issues.

Agentic SDK represents the next evolution of hybrid automation. It combines selective AI intelligence with deterministic, algorithm-driven validation built on years of Witbe expertise working alongside the world’s leading broadcasters, OTT platforms, and service providers. Instead of replacing proven automation logic, Witbe enhances it: applying agentic AI where flexibility and intelligence is required, while preserving the reliability, transparency, and KPI-driven validation demanded in production environments.

Witbe VLMs are built on this same testing data: on applications they have never seen before, they perform on par with frontier models, while running faster and costing less per test.

At NAB Show 2027, Witbe will demonstrate how four connected layers form a single AI-native infrastructure for testing and monitoring streaming services:

  • Witbox for real-device execution across Smart TVs, set-top boxes, mobile devices, and browsers
  • Agentic SDK for hybrid automation that combines agentic AI with deterministic logic, now enhanced with Witbe VLMs for faster, lower-cost test execution
  • REC (Remote Eye Controller) for real-time operational control — including natural language interaction with your testing infrastructure, powered by Witbe VLMs
  • Smartgate for intelligent analysis that detects, explains, and prioritizes issues automatically, powered by Witbe VLMs

Together, these layers replace traditional script-based workflows with an infrastructure that adapts, scales, and delivers visibility across devices, apps, and markets. On every test, you control how much AI does the work, from 0% to 100%, with results always anchored in real devices and recorded video evidence.

As our technology evolves at an unprecedented pace, NAB will be the place to experience what’s next. Expect to see: more intelligent automation, deeper visibility, and even faster operational workflows across real devices.

Come see how far AI-powered testing and monitoring has already progressed, and what’s about to change next.

Join us on the show floor!

Ready to see what Witbe can do for you?
Book a demo or schedule a meeting - let’s connect in Las Vegas!

Hosted by

  • Noemie Galabru

    Noemie Galabru

    CMO @Witbe
  • Yann Caron

    Yann Caron

    CSO @Witbe
  • Mathieu Planche

    Mathieu Planche

    CEO @ Witbe

Booth information

Find us at

  • West Hall Booth W1449

About the event

Exhibition information

NAB Show is the premier global event powering the future of broadcast, media and entertainment, April 3–7, 2027 (exhibits April 4–7). Produced by the National Association of Broadcasters, it convenes creators, technologists, exhibitors and decision-makers exploring breakthroughs in AI, the creator economy, sports, streaming and cloud.

With curated destinations, immersive education and unmatched networking, NAB Show delivers both discovery and deal-making, attracting buyers with real influence. From its century-long legacy to today’s multi-platform world, NAB Show remains the catalyst for innovation. Learn more at NABShow.com

Event schedule

Education Dates
April 3-7, 2027

Conferences and Workshops
April 3-7, 2027

Show Floor

April 4-7, 2027

Exhibition Hours
Sunday, April 4 | 10 a.m.-6 p.m.
Monday, April 5 | 9 a.m.-6 p.m.
Tuesday, April 6 | 9 a.m.-6 p.m.
Wednesday, April 7 | 9 a.m.-2 p.m.