IBC 2026
- Amsterdam
Hall 1 Booth 1.C53
Discover Witbe at IBC 2026
Video service providers who have trusted Witbe don't chase regressions anymore. At IBC 2026, Witbe will demonstrate its full AI-native platform in action: from a prompt to a running test on real Smart TVs, STBs and mobile devices, with Smartgate intelligence turning raw KPIs into answers. Real devices. Real results. Real proof - live at the booth.
AI-native infrastructure — built for production
Since its introduction at IBC 2025, Witbe's Agentic AI has evolved into a full infrastructure connecting four layers into a single platform:
- Witbox for real-device execution across Smart TVs, set-top boxes, mobile devices, and browsers
- Agentic SDK for hybrid advanced testing: control how much AI runs at runtime, unlock performance testing
- REC (Remote Eye Controller) for real-time operational control, including natural language interaction with your testing infrastructure
- Smartgate for intelligent analysis that detects, explains, and prioritizes issues automatically
Together, these layers replace traditional script-based workflows with an infrastructure that adapts, scales, and delivers visibility across devices, apps, and markets.
Live demos will showcase AI-powered test creation, continuous video quality monitoring, and operational control through the Virtual NOC: all running on real devices in real conditions.
More details on specific demos and sessions will be announced closer to the event.
Book a demo or schedule a meeting - let's connect in Amsterdam.
Talks & insights
Agentic AI for Smart TV QA: A production field study across multiple platforms and languages
Session: Streaming Technology 2 Continuing with streaming technology, this session has presentations on: using agentic AI for Smart TV quality assurance in a production environment where applications, operating systems, and homepages change frequently, making traditional capture based automation difficult to maintain; on generative AI assisted analysis for CTA wave device playback testing via Model Context Protocol agents, from a multi-organisation project; and on server assisted low latency HTTP adaptive streaming from BT research, UK.
- Yoann Hinard, COO
- Saturday, 12 September, 3:45pm -4:45pm
Conference Room 2
Join us on the show floor!
Use Witbe’s exclusive code IBC5403 to get your free Visitor Pass for the exhibition.
Ready to see what Witbe can do for you?
Book a demo or schedule a meeting today!
Booth information
About the event
Exhibition information
IBC is the world’s most inspiring content and technology event. It draws together the global media, entertainment and technology industry for a compelling live experience that enables every attendee to gain critical insights, share expertise and unlock business opportunities.
Created ‘by the industry, for the industry’ – a principle established on its founding in 1967 that carries through to today – IBC has continued to evolve with each new trend and technology over its 58-year history.
Event schedule
Exhibition: September 11 - 14, 2026
Exhibition opening hours
Friday
September 11, 2026
10:30 a.m. – 6 p.m.
Saturday
September 12, 2026
9:30 a.m. – 6 p.m.
Sunday
September 13, 2026
9:30 a.m. – 6 p.m.
Monday
September 14, 2026
9:30 a.m. – 4 p.m.