IBC 2026

  • Amsterdam
  • Hall 1 Booth 1.C53

Discover Witbe at IBC 2026

Witbe returns to Amsterdam for IBC 2026 — where it all started.

One year after launching Agentic AI at IBC 2025, Witbe will demonstrate how its AI-native infrastructure has become operational — from real-device testing and hybrid automation to intelligent analysis and natural language control.

Visit us at Booth 1.C53 to see how QA and operations teams test, monitor, and improve video services across real devices — from Smart TVs and set-top boxes to mobile and OTT platforms.

AI-native infrastructure — built for production

Since its introduction at IBC 2025, Witbe's Agentic AI has evolved into a full infrastructure connecting four layers into a single platform:

  • Witbox for real-device execution across Smart TVs, set-top boxes, mobile devices, and browsers
  • Agentic SDK for hybrid automation that combines agentic AI with deterministic logic
  • REC (Remote Eye Controller) for real-time operational control — including natural language interaction with your testing infrastructure
  • Smartgate for intelligent analysis that detects, explains, and prioritizes issues automatically

Together, these layers replace traditional script-based workflows with an infrastructure that adapts, scales, and delivers visibility across devices, apps, and markets.

Live demos will showcase AI-powered test creation, continuous video quality monitoring, and operational control through the Virtual NOC — all running on real devices in real conditions.

More details on specific demos and sessions will be announced closer to the event.

Book a demo or schedule a meeting — let's connect in Amsterdam.

Booth information

  • Hall 1 Booth 1.C53

About the event

Event schedule

Exhibition: September 11 - 14, 2026

Exhibition opening hours

Friday
September 11, 2026

10:30 a.m. – 6 p.m.

Saturday
September 12, 2026

9:30 a.m. – 6 p.m.

Sunday
September 13, 2026

9:30 a.m. – 6 p.m.

Monday
September 14, 2026

9:30 a.m. – 4 p.m.

Exhibition information

IBC is the world’s most inspiring content and technology event. It draws together the global media, entertainment and technology industry for a compelling live experience that enables every attendee to gain critical insights, share expertise and unlock business opportunities.

Created ‘by the industry, for the industry’ – a principle established on its founding in 1967 that carries through to today – IBC has continued to evolve with each new trend and technology over its 58-year history.